The writer
Sane Keskiaho
A good company history starts with listening.
I have run my own communications business since 1995. Behind me is a 30-year career as an interviewer, journalist, editor-in-chief and publisher, and in that time I have written company histories, customer magazines, articles, press releases and video scripts.
I live in Lahti and travel around Finland after stories. The subjects have ranged from education and advertising to industry, travel and human interest. The best moment in a company book is when an interviewee gets going on a story that no one has written down before.
- In business
- Since 1995
- Experience
- 30 years in communications
- Education
- BBA, international business
- Based in
- Lahti, Finland
- Languages
- Finnish and English
Background
A journalist’s work teaches you to listen
I have worked as managing editor and editor-in-chief of several trade magazines. In that job the whole magazine is your responsibility: planning the content, putting the team together, keeping the schedule and making sure the issue comes out on the agreed day. Among others, I have edited and published the Suuhygienisti magazine and the Lahti region tourist guide.
I know corporate communications from the other side of the table too, having worked as a copywriter over the years. When needed I handle the photography as well, and I have written a cookbook together with my daughter Viivi Vesanen.
All of this helps in a company history. Interviewing is a skill of its own, the essentials have to be spotted in the archive, and the book has to be finished on schedule together with the designer and the printer.
What I do
Services
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Company histories and corporate books
Interviews, archive work, the manuscript and taking the book all the way to print.
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Customer and staff magazines
Concept work, content planning, the stories and the managing editor’s role.
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Personal interviews
People’s stories captured so that the interviewee recognises themselves in the text.
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Articles and press releases
Texts for the media, for stakeholders and for the company’s own channels.
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Communications plans
Sharpening the message, the channels, the tone of voice and the yearly schedule.
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Video scripts
Scripts for customer videos and interview outlines.
Career
Roles and positions
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Mageena, Y-Kustannus Oy
Entrepreneur, publisher and editor-in-chief, since 1995
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Suuhygienisti magazine
Editor-in-chief, since 2019
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Päijät-Hämeen Yrittäjälehti
Managing editor, 1995–2015
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Company histories and corporate books
Author, since 2017
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Lahti region tourist guide
Editor and publisher, [years]
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[Add a role]
[Title, years]